Digital marketing expert and speaker Alicia Whalen brings with her a wealth of experience as a digital and social media expert, strategist, and speaker. A pioneer in digital and social media marketing, Alicia has shown some of the world’s largest brands the way forward in an era of intensified social commerce. She has spent over fifteen years working and evolving within this New Conversation Economy, experiencing the digital revolution that has changed the way we work and live our lives from the frontlines.
Alicia has worked with hundreds of brands including Disney, Honeywell, Visit California, Marriott, and many others in her fifteen years in digital marketing. She is at the cutting-edge of conversations around social and digital marketing trends, the rise of social commerce, and the impact of technology on consumer behaviour.
Alicia’s first book, The New Conversation Economy, is set to be published this Spring 2019. It defines the new “conversation economy” that has arisen from the meteoric rise of social and digital media in the past two decades and examines the impact it has had on consumer behaviour. With a message that applies to all businesses, brands and industries, the book explores how this new consumer behaviour affects the strategies marketers must understand in order to thrive in today’s 24/7, omni-channel, customer-first global marketplace.
By addressing the overwhelm and fear that often comes from change, Whalen presents a simple approach to banishing the fear, identifying where digital transformation is required, what to focus on first, and why, empowering readers to clear the chaos and lean in to the New Conversation Economy.
Please contact us to book Alicia Whalen for your next event.
- THE NEW CONVERSATION ECONOMY #IHearYou
In this keynote, Digital Marketing Expert, Alicia Whalen takes a historical look at the Digital Age and explains why the rapid rise of doing business online has been so challenging. She shares why the disruption moved us from a one-way communication model to a two-way communication model and what incredible opportunities this model presents now that it's the new norm. Organisations who grasped this early have provided us with a roadmap to successful engagement. Alicia encourages audiences to press the pause button on the data collection chaos and focus on better engagement by not only speaking to but listening to both customers and workforces and the best ways to do so today.
This session will outline how brands can, not just keep up, but thrive within the NEW Conversation Economy:
- The expectations of the new “digital-first” socially connected customer
- 4 must dos for brands to cut through the chaos
- How to prioritize social media channels and integrate into the sales cycle.
- Who is doing right?
- What does success look like?